Break Up

With Binge Eating

A Guide To Loving Your Body

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EP 32: How to tell if you are dieting.

Show Notes

Diets used to be pretty obvious to spot.

The Grapefruit Diet.
The Cabbage Soup Diet.
The Atkins Diet.
South Beach Diet.
The Zone Diet.
And on and on and on….

In 2019 the diet industry was at a record high of make 72 BILLION dollars.
It was stated that there has been a slight decline in their net worth in 2020 due to body acceptance and body positivity.

Do you know what that really means though??
Programs are starting to rebrand.

I recently took a copywriting course and one of the keywords she said to be sure NOT to use in your copy is “DIET”.

Why?
Because we are catching on and the diet industry, and people pushing it, know this.

Let me clarify, you are not bad or wrong for wanting to lose weight. You don’t need to feel ashamed or guilty about this.
And truly, it isn’t surprising!
I mean, seriously, just take a look at any magazine.
Watch any show or movie. Look at book covers.
There is very clearly an acceptable/right way to look.

But back to dieting…..so diet companies, coaches, programs etc. are seeing that women now know “diets don’t work” so…they rebrand.

They repackage their offer in a way that will seduce you without using the word diet.

But dieting isn’t just a program or plan.

At its core, a diet is a way of thinking about your food.
It is when we are emotionally attached to how we eat. There is a right and wrong way. Good and bad.
Enough and TOO much.

And all of this is a very long-winded way to say, this episode is going to discuss the not so obvious ways we diet and why it is important to catch within yourself.

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